@bigegg Most corporate game developers only care about making money, not sending a particular political message. They're non-committal about any message that deviates from their possible userbase as not to turn off anyone that would otherwise be willing to buy their games.
They're walking a tightrope between alienating people would buy it for themselves and getting slammed in the media, which would turn off the parents buying it for their kids, so that they can maximize their sales and profits.
@bigegg there is no way Naughty dog would have two hot men kissing in their trailer because market research shows them that while “woke” it’s also “gross” if they have girls kiss it’s “woke” and also “hot”
AAA game developers have done plenty of market research and have identified that a significant demographic of gamers are right wing and “anti PC” which these AAA developers would seek to distance themselves from as this is has become a “bad look” since about 2015 so they tactically introduce “progressive themes” into their media in a manner to seemingly distance themselves from this ideology but they do it gradually and non intrusively enough to not alienate their chauvinist base
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